''Managing Trust" the keynote theme at CeBIT 2012
With "Managing Trust" as the keynote theme, CeBIT - the world's most important event for the digital economy - moves the topics trust and security in the digital age into the spotlight for the 2012 event. "Trust and security in the digital world are mutual concerns for governments, economies and consumers. Managing trust describes the process of building confidence as a basis for progress and growth," said Ernst Raue, the Deutsche Messe Board Member responsible for CeBIT, on Monday in Hannover, Germany. "The greater the trust in the solutions and applications of the international ICT industry, the faster the global economy can grow. Trust is not a soft factor - it is an essential pillar of economic activity that must be firmly established and maintained."
Managing Trust is moreover a logical progression from the main theme of CeBIT 2011, "Work & Life with the Cloud". Usage of cloud-based solutions continues to increase, but lack of trust in these offerings remains a major obstacle. "CeBIT has set the goal of reducing the gap between confidence in modern technologies and the actual trustworthiness of digital solutions. This is the only way for innovation to reach full strength," stressed Raue, adding, "Suppliers and users have to recognize that managing trust and confidence in intelligent solutions and processes is a central function of management."
CeBIT's focus on Managing Trust is the result of an extensive topic-selection process that included experts from around the world, top managers in the international ICT industry, various user industries, and - for the first time - the consumer community.
Numerous events in recent years have demonstrated that simply installing a firewall or antivirus program is not sufficient protection. Much more important is a comprehensive security concept which includes sustainable trust management.
This is where CeBIT comes in. Issues that will be discussed in Hannover from 6 to 10 March, 2012, range from technical safety and user trust in the reliability of systems and processes to social and global-political issues about data security and personal rights. Solutions and concepts for combating Internet crime are particular focal points.
A recent study conducted by IT-security company Symantec illustrates just how high the demand for improved Internet security is. In the past year, online crime led to worldwide financial losses of 114 billion US dollars. This figure jumps to 388 billion US dollars when one factors in time spent by victims rectifying criminal activity. Increasing usage of such end-devices as smart phones and tablets - which enable access to sensitive business data from anywhere and at any - is driving this development.
Accordingly there are many challenges regarding Internet security. "Many security-related issues regarding mobile applications still exist. CeBIT is the suitable presentation platform for suppliers of such solutions and services. Additionally, it offers optimal conditions for a common, trust-building dialog," explained Raue.
In closing, Raue promised, "The top theme of CeBIT 2012 will run like a red line through the entire fairgrounds and will be experienced in all four platforms of the fair. CeBIT Security World in Hall 12 will showcase concrete applications and solutions for digital and physical security."
An interview with Frank Pörschmann, Senior Vice President of CeBIT, about the CeBIT 2012 top theme is available at www.cebit.de/en/about-the-trade-show/topics-trends/multimedia.
About CeBIT
CeBIT is the world's largest, most influential tradeshow and congress for digital business. Deutsche Messe has staged CeBIT as a stand-alone event every spring in Hannover, Germany, since 1986. Due to its unique combination of trade fair, conferences, keynotes, corporate events, and business lounges, CeBIT is the initiator of efficient lead generation and economic success. CeBIT 2012 (6 to 10 March) will be organized according to four application-oriented platforms. CeBIT pro spotlights secure and efficient enterprise solutions. CeBIT gov showcases the latest ICT solutions for public administration and healthcare. CeBIT life brings ICT to life and highlights how the changing role of the consumer makes new business models possible. CeBIT lab features trailblazing solutions and emerging ICT trends for the world of tomorrow. For details, visit www.cebit.com .
Your contact for further information:
Hartwig von Saß
Tel.: +49 511 89-31010
E-mail: hartwig.vonsass@messe.de
